I'm just posting a copy of an email I've just sent off to Sainsbury's Customer Relations Dept.
This morning I was in your Doncaster branch when I picked up what appeared to be a bargain.
I saw a whole salmon on its own in the cooler with a 'use by date' of April 19th. and a large red label or sticker which read 'half price - £3.99' - not unusual you'd think for something perishable that would soon have to be withdrawn from sale.
However, when I reached the till I was informed that the price was actually £8.49 (£3.99 per kilo). When I complained about the misleading pricing on the product the check out operator informed me that this particular 'misunderstanding' happens regularly and then encouraged me to contact you.
I decided to purchase the salmon in order to have documentary evidence which I am initially bringing to your attention. I feel that in this circumstance at least, Sainsbury's are misleading their customers and I feel personally exploited and embarrassed about the situation.
For your information I was served at till number nine at 09:18:43.
I eagerly await your response.
Yours Sincerely
A. L. Firth
