Pole dancing ad ruled OK but aliens are out
Nando's ad received more than 200 complaints
Pole dancing "not incompatible with family values"
Bureau decisions "not based on complaint numbers"
POLE dancing strippers are compatible with family values, but animated aliens bearing hamburgers are deemed unfit for television, Australia's ad watchdog says.
The Advertising Standards Bureau dismissed 200 public complaints about a Nando's chicken chain ad featuring a pole dancer wearing only a G-string.
But an animated McDonald's advertisement showing a girl being abducted by aliens and rewarded with a Happy Meal has been axed for undermining "stranger danger" messages.
The ad watchdog previously banned a bank ad in which a man in a bunny suit was tripped up by a shopkeeper - because of one complaint of animal cruelty.
The dismissal of complaints about the overtly sexual nature of the Nando's TV and cinema advertisements has left critics shocked and confused.
The commercial features a topless mother working as a pole dancer thrusting her backside in a G-string at a male customer's face to receive a cash tip.
She is wearing a Nando's-fix patch designed to deal with her craving for Nando's meals.
The woman is then shown fully clothed with her husband and two children enjoying dinner at a Nando's restaurant.
The ad is classified M and can be shown after 8.30pm and on weekdays between noon and 3pm.
The Advertising Standards Bureau said the ad did not breach the advertising ethics code.
It ruled that "pole dancing was not incompatible with family values ... (and) this depiction of pole dancing was ... not overtly sexual."
But the bureau also found the woman "enjoyed being sexy" while pole dancing.
Advertising lobby group Young Media Australia said the decision was confusing.
"I thought (the ad) was a bit out there and based on the number of complaints it received, the bureau's decision not to ban it seems crazy," Young Media president Joan Roberts said.
"Two hundred complaints seems more reflective of community standards than one."
But bureau chief executive Fiona Jolly said decisions were not based on complaint numbers.
A majority of the board rejected all complaints over the ad.