A round-the-clock television channel devoted exclusively to ageing, dying and death is to be launched in Germany.
Eos TV will feature documentaries about graveyards, televised obituaries, tips on finding a decent retirement home and even how to install in-house stair lifts.
Wolf Tilmann Schneider, 51, a former TV producer, has joined forces with Germany's funeral association to launch the 24-hour, seven days a week channel on cable television and the internet.
He said: "More than 800,000 people died in Germany last year. Multiply that by four and you have a rough estimate of the number of relatives affected.
"They will be our target audience. We are convinced that Eos TV will attract viewers."
The channel aims to capitalise on the changing demographics in a country that has one of the lowest birth rates in the world.
Last year there were almost 150,000 more deaths than births, and an estimated 2.1 million elderly people were receiving professional care.
Viewers who tune into Eos TV can expect to be entertained by documentaries highlighting the beauty and tranquillity of graveyards both in Germany and abroad.
"It may come as a surprise, but older people really enjoy visiting cemeteries - not just to mourn, but for their peace and quiet," Mr Schneider said.
